My Blog

What am I looking for when I hire?

What am I looking for when I hire?

Hiring is always an interesting question. So often, we look for someone we like and say “hey! Wouldn’t you like to help me in my business?” (spoiler...

read more
The “cheaping out” trap

The “cheaping out” trap

Somehow we got the message that we, as real estate agents, shouldn’t be looking for “good” (read “expensive”) help. It seems that I speak with so...

read more
Why Conversion Rates Matter

Why Conversion Rates Matter

Can we all just agree that the hardest, most expensive part of real estate is getting the lead? And once we agree on that, it becomes really clear...

read more
Definition of Leverage

Definition of Leverage

I suspect many of us are confused about what, exactly, leverage is. I really like this definition: “Leverage is spending YOUR money to buy back YOUR...

read more