My Blog

The “cheaping out” trap

The “cheaping out” trap

Somehow we got the message that we, as real estate agents, shouldn’t be looking for “good” (read “expensive”) help. It seems that I speak with so...

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Why Conversion Rates Matter

Why Conversion Rates Matter

Can we all just agree that the hardest, most expensive part of real estate is getting the lead? And once we agree on that, it becomes really clear...

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Definition of Leverage

Definition of Leverage

I suspect many of us are confused about what, exactly, leverage is. I really like this definition: “Leverage is spending YOUR money to buy back YOUR...

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