People Are the Point
Building a Business That Makes Room for People in an AI World
Why are we so busy chasing strangers?
Most businesses spend a fortune attracting new customers. Ask anyone and they’ll tell you keeping the customers you have is better business. We chase strangers anyway.
The Big Idea
Think about the customers who’ve stayed with us for years. The employees who know the business inside and out. The people who recommend us when we’re not in the room. What are those relationships worth?
That’s relationship capital, and most businesses have far more of it than they realize.
As AI makes competent work faster and cheaper, the history and trust we’ve built with people become even more valuable. A competitor can’t simply copy those relationships.
What’s Inside
In People Are the Point, Pam O’Bryant looks at how we build, overlook and sometimes squander that capital.
Through stories and practical tools, including a simple way to decide what to Guard, Redesign, Automate, Delegate or Eliminate, she explores how our everyday choices about people, systems and technology affect which relationships last.
The relationships we’ve already earned deserve better than our leftover attention.
Bring the Conversation to Your Organization
Pam speaks about relationship capital, the value businesses overlook in their existing relationships, and how to steward that value.
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