Why should you use a CRM? A few really important reasons. The first being that at some point, it becomes impossible to remember everything. And the busier one gets, the less one remembers. (or maybe that’s only me?)
Look, there’s no such thing as a perfect CRM (Customer Relationship Manager) system. The most important thing is to find one you will actually use. No CRM will do you much good if you don’t use it.
I can’t tell you how many times someone would call and say “I’m not sure if you remember me…” and I would frantically open my database to look them up. As soon as I had their name, I would be able to say “of course I do! How’s John?” (insert appropriate husband name here) which inevitably blew them away.
As you grow your team, YOU simply won’t know everyone anymore. If you have buyer’s agents out showing houses, you’re not the one building that deep relationship with them and, chances are, that you won’t be able to pull off the memory trick like you could when you sold 15-20 houses per year on your own.
The other reason to implement a CRM is consistency. We know you are much more likely to earn referrals when you have consistently high levels of service, the level of service your clients know they can count on happening when they introduce you to a friend. As you move more pieces of the process out of your hands, you still want to be able to see that they are happening. Think about this as “hands-off, eyes-on.” You aren’t the one doing the work, however you can see that the work is being done. A good CRM allows you insight into the processes and will alert you if something gets missed.
If you’ve been avoiding really implementing your CRM, maybe this is the year to tackle it and see how much it can lighten your load!
